Thank you for being part of the Amplify Fundraising LLC (“Amplify,” “we,” “us,” or “our”) community. As a nonprofit fundraising agency, we are dedicated to safeguarding your personal information and respecting your right to privacy.
If you have any questions or concerns about this policy or how we handle your personal data, please reach out to us at hello@amplifyfr.com.
When you visit our website (https://www.amplifyfr.com) and use our services, you trust us with your personal information, and we take that responsibility seriously. This privacy policy outlines the types of information we collect, how we use it, and the rights you have regarding your data. We encourage you to read it carefully, as it contains important details. If you do not agree with any part of this policy, please discontinue use of our website and services.
This privacy policy applies to all information collected through our website (https://www.amplifyfr.com) and any related services, including sales, marketing, and events. Collectively, we refer to these as the “Services.”
Please review this privacy policy thoroughly to make informed decisions about sharing your personal information with us.
1. What information we collect
Personal Information You Provide to Us
Summary: We collect personal details that you voluntarily share, including your name, contact information, security credentials, and payment details.
When you engage with us—whether by seeking information about our products and services, participating in activities on our platform, or reaching out directly—you may provide certain personal information. The specific details we collect depend on how you interact with our Services, the choices you make, and the features you use.
The personal data we collect may include:
Publicly Available Information: This includes your first and last name, maiden name, nickname, business email, business phone number, additional contact details, and similar identifiers.
Security Credentials: We may collect passwords, password hints, and other authentication details required for secure account access.
To ensure accuracy and security, all personal information you provide must be truthful, complete, and up to date. Please notify us of any changes as necessary.
Information Collected Automatically
Summary: Certain data, such as your IP address, browser type, and device information, is gathered automatically when you interact with our Services.
As you browse or use our platform, we automatically capture some technical details. While this data does not directly identify you (e.g., it does not include your name or contact information), it may include:
Device and Usage Data: Your IP address, browser type, operating system, language preferences, referring URLs, device name, geographic location, and details about how and when you interact with our Services.
Performance and Security Data: This information helps us maintain the security, stability, and functionality of our platform while also aiding in internal analytics and reporting.
Like many organizations, we use cookies and similar tracking technologies to collect data.
Online Identifiers: We may capture unique device identifiers, cookies, geolocation data, application data, and other analytics or marketing-related identifiers.
2. How we use your information
Summary: We process your data based on legitimate business needs, contractual obligations, legal compliance, and/or your consent.
The personal information we collect through our Services is used for various business purposes, as outlined below. We rely on legitimate business interests, contractual requirements, your consent, and legal obligations as the basis for processing your data. The specific legal grounds for each purpose are noted accordingly.
We use the information we collect or receive to:
Provide Marketing and Promotional Communications – With your consent and in alignment with your preferences, we and/or our third-party marketing partners may use your personal information for promotional purposes. You can opt out of marketing emails at any time (see the “Your Privacy Rights” section below).
Deliver Personalized Advertising – Your information may be used to create and display tailored content and advertisements, either by us or in collaboration with third parties. We also analyze the effectiveness of these campaigns.
Gather Feedback – We may reach out to request your feedback regarding your experience with our Services.
Respond to Inquiries and Provide Support – Your information allows us to respond to questions, resolve issues, and offer assistance with our Services.
Enhance and Improve Our Services – We may use your data for business analytics, usage trend identification, and evaluation of our marketing efforts. This helps us refine our Services, products, and overall user experience. Any data used for these purposes may be anonymized and aggregated to prevent personal identification. We will not use personally identifiable information without your explicit consent.
3. Will your information be shared with anyone?
Summary: We only share your data with your consent, to comply with legal requirements, to deliver our services, to protect your rights, or to meet business obligations.
We may process or disclose your personal information based on the following legal grounds:
Your Consent: We will only process your data for a specific purpose if you have given us explicit permission to do so.
Legitimate Business Interests: We may process your information when necessary to support our business operations in a reasonable and lawful manner.
Fulfilling a Contract: If we have an agreement with you, we may process your data as needed to fulfill our contractual obligations.
Legal Compliance: If required by law, governmental requests, court orders, or legal proceedings (including subpoenas or national security inquiries), we may disclose your personal information.
Protecting Vital Interests: We may share information when necessary to investigate policy violations, suspected fraud, security threats, or illegal activity. Additionally, if required as evidence in legal matters, we may disclose relevant data.
Situations Where We May Share Your Data
Third-Party Vendors and Service Providers: We may share your data with trusted third-party partners, such as vendors, contractors, or service providers who assist with payment processing, data analytics, email distribution, hosting, customer support, and marketing. Some third parties may use tracking technologies to analyze user interactions with our Services over time. However, we do not sell, rent, or trade your personal data for marketing purposes unless explicitly stated. All third-party processors are bound by agreements that restrict how they handle your data, ensuring its security and proper retention.
Business Transactions: In the event of a merger, asset sale, financing, or acquisition, your information may be shared or transferred as part of the negotiation or completion of such a business transition.
4. Who your information will be shared with
Summary: We only share your data with the following third-party service providers.
To be transparent about our data collection and processing practices, we have categorized the third parties we work with based on their role in our operations. If you have previously provided consent for data processing and wish to withdraw it, please contact us.
Advertising, Marketing, and Lead Generation: We work with platforms like Adform, HubSpot Lead Management, and HubSpot CRM to support targeted marketing efforts.
Content Delivery and Optimization: Our Services may embed videos from YouTube and Vimeo to enhance content accessibility.
Retargeting and Audience Engagement: We use Facebook Remarketing, Facebook Custom Audience, Google Analytics Remarketing, and Google Ads Remarketing to refine our audience targeting and improve ad effectiveness.
Website and Mobile Analytics: Tools such as Google Analytics, Google Tag Manager, and Piwik help us analyze visitor behavior and improve user experience.
User Experience Testing: We utilize Visual Website Optimizer to conduct website testing and optimize site performance.
5. Using cookies and other tracking technologies
Summary: We may utilize cookies and similar tools to gather and store data.
To enhance your experience and improve our services, we may use cookies and other tracking technologies, such as web beacons and pixels, to collect and store information. For details on how these technologies are used and how you can manage your preferences, please refer to our Cookie Policy.
6. How long we keep your information
Summary: We safeguard your personal data using a combination of technical and organizational security measures.
We have implemented robust security measures to protect any personal information we process. However, it’s important to note that no method of data transmission over the internet can be guaranteed as 100% secure. While we take every reasonable step to safeguard your information, any exchange of personal data between you and our Services is done at your own risk. To enhance security, we recommend accessing our Services only from a secure environment.
7. How we keep your information safe
Summary: We use a combination of technical and organizational measures to help keep your personal information secure.
To protect the security of any personal data we process, we have put in place appropriate safeguards at both the technical and organizational levels. However, please keep in mind that no online transmission or storage method is completely foolproof. While we take every precaution to secure your information, data exchanges between you and our Services carry some inherent risks. For optimal security, we recommend accessing our Services from a protected and secure environment.
8. Do we collect information from minors
Summary: We do not intentionally collect data from or target marketing efforts toward individuals under 18.
We do not knowingly request, collect, or market to individuals under the age of 18. By using our Services, you confirm that you are at least 18 years old or that you are a parent or legal guardian providing consent for a minor’s use of our Services.
If we discover that we have unintentionally gathered personal information from individuals under 18, we will take immediate action to deactivate the account and remove the data from our records. If you become aware that a minor has provided us with personal information, please notify us at hello@amplifyfr.com so we can take appropriate action.
9. Your privacy rights
Summary: You have the right to review, modify, or delete your account at any time.
If you’re a resident of the European Economic Area and believe we’re processing your personal data unlawfully, you can file a complaint with your local data protection authority. You can find their contact information at http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
Cookies and similar technologies: By default, most web browsers accept cookies. However, you can adjust your browser settings to delete or block cookies. Keep in mind that doing so may impact certain features or services of our platform. To opt out of interest-based advertising from advertisers on our services, visit http://www.aboutads.info/choices.
10. Data breach
A privacy breach occurs when personal information is accessed, collected, used, disclosed, or disposed of without authorization. If Amplify Fundraising LLC believes you may be at risk of significant harm due to a data breach, you will be notified. This harm could include serious financial loss or a negative impact on your mental or physical well-being. If Amplify Fundraising LLC discovers a security breach that may lead to unauthorized access, use, or disclosure of personal information, we will quickly investigate and notify the relevant Supervisory Authority within 72 hours of becoming aware, unless the breach is deemed unlikely to pose a risk to individuals’ rights and freedoms.
11. Controls for do-not-track features
Many web browsers, along with certain mobile operating systems and apps, offer a Do-Not-Track (“DNT”) feature or setting that allows you to indicate your preference to prevent tracking of your online browsing activity. However, a consistent standard for recognizing and implementing DNT signals has not yet been established. As a result, we do not currently respond to DNT signals or other mechanisms that automatically indicate your preference not to be tracked. If an online tracking standard is adopted in the future, we will update this privacy policy to inform you of our practices.
12. Specific privacy rights for California residents
Summary: California residents are entitled to specific rights regarding access to their personal information.
Under California Civil Code Section 1798.83, also known as the “Shine The Light” law, California residents can request, once a year and at no cost, details about the categories of personal information (if any) that we have shared with third parties for direct marketing purposes. You can also request the names and addresses of those third parties with whom we shared your personal information in the previous calendar year.
If you’re a California resident and wish to make such a request, please send it in writing using the contact details provided below.
Additionally, if you are under 18, reside in California, and have a registered account with our Services, you have the right to ask for the removal of any unwanted data you have publicly posted on the platform. To request this removal, please reach out to us using the contact information below, and include the email address associated with your account, along with a statement confirming your California residency. We will ensure that the data is no longer publicly visible, though please note that it may not be fully removed from our systems.
13. Updates to this policy
Summary: We will revise this policy as needed to ensure compliance with applicable laws.
This privacy policy may be updated periodically. The most recent version will be marked with an updated “Revised” date and will take effect as soon as it’s made available. If we make significant changes to the policy, we may notify you by posting a prominent notice or sending a direct notification. We recommend that you review this policy regularly to stay informed about how we are safeguarding your information.
14. How to contact us about this policy
If you have questions or comments about this policy, you may email us at hello@amplifyfr.com or by post to:
Amplify Fundraising, LLC.
3000 Custer Road
Suite 270 # 1602
Plano, TX 75075
15. How to review, update, or delete the data we collect from you
Based on the laws of some countries, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances.
To request to review, update, or delete your personal information, please submit a request at hello@amplifyfr.com or by post to:
Amplify Fundraising LLC.
3000 Custer Road
Suite 270 # 1602
Plano, TX 75075
We will respond to your request within 30 days.
